Insights
Notes from the accounts I run.
No generic tips. Each article answers one real question with numbers from real accounts, anonymised where needed.
Latest articles
Google Ads audit: what I check first
Conversions, structure, search terms, budget and landing pages, with what each showed in real accounts.
By Noam · Read →STRATEGY · 26 Oct 2026Is your business ready for marketing? A 2026 checklist
Nine foundations to check before you spend heavily, and how each gap wastes budget.
By Noam · Read →GOOGLE ADS · 26 Oct 2026Google Shopping ads for Australian online stores
What Merchant Center needs, how I structure accounts, and what to check before you scale.
By Noam · Read →GOOGLE ADS · 26 Oct 2026How much does Google Ads cost in Australia? Real numbers
Ad spend, management and setup, with real cost-per-lead figures from four home-service accounts.
By Noam · Read →GOOGLE ADS · 1 Oct 2026What's a good cost per lead on Google Ads? Real AU data
Lead value, not benchmarks, decides a good CPL. A Melbourne account at A$34.82 shows how.
By Noam · Read →ECOMMERCE · 1 Oct 2026Performance Max for Australian eCommerce: when it works
Feed quality, purchase tracking and brand exclusion decide whether PMax adds anything.
By Noam · Read →GOOGLE ADS · 16 Sep 2026Google Ads AI Max explained for Australian businesses
What AI Max changes in Search campaigns and what to check before switching it on.
By Noam · Read →GOOGLE ADS · 17 Sep 2026Google Ads lead generation in 2026: better leads, not more leads
Why lead quality signals matter more than lead volume.
By Noam · Read →META AND TIKTOK · 17 Sep 2026Meta Ads creative testing in 2026: a practical framework
A simple way to test creative without wasting budget.
By Noam · Read →TRACKING · 17 Sep 2026Tracking and attribution in 2026: Google Ads vs Meta vs GA4
Why the three platforms disagree, and which number to trust for which decision.
By Noam · Read →STRATEGY · 17 Sep 2026Digital marketing strategy 2026: SEO, AEO, Google and Meta
How search, AI answers and paid media fit together.
By Noam · Read →STRATEGY · 13 Oct 2026Google Ads vs Meta Ads: where to put your first A$5,000
A decision guide for Australian businesses starting paid media.
By Noam · Read →ECOMMERCE · 13 Oct 2026eCommerce customer lifetime value: a 2026 guide
Why first-order ROAS undervalues good customers.
By Noam · Read →BRAND · 13 Oct 2026Bad buzz, big sales: how small brands manufacture attention
Attention tactics for small brands, and their risks.
By Noam · Read →BRAND · 1 Dec 2025How Coca-Cola changed Christmas and built a brand icon
A brand history lesson and what it means for small businesses.
By Noam · Read →Want this thinking applied to your business?
A free 30-minute strategy call with me.
On the call
- A free 30-minute call with Noam, not a salesperson.
- A look at your site, ads and tracking before we talk.
- A clear view of where the strongest opportunity sits.
- What I’d do first, and whether I’m the right fit.