Case study · Fashion eCommerce · Australia · Paid social + conversion
Same media budget, more sales: a fashion store after Black Friday.
Proven angles scaled systematically, a tighter purchase path with upsells, and retargeting rebuilt for each stage of the buyer’s journey.
A$644K
sales, 1 Jan – 31 Jul 2026
7,498
orders
3.11%
conversion rate (from ~2.8%)
22.8%
returning customer rate
SOURCE Shopify Analytics · PERIODS as stated · All figures in AUD.
In short
A fashion eCommerce store held its media budget flat after Black Friday and Christmas. Noam Marketing scaled the creative angles already selling, improved conversion and upsells, and rebuilt retargeting by buyer stage. From March to May, sales rose 48% to A$298,500 on the same budget; by 31 July 2026, year-to-date sales were A$644,030.
Account run and written up by NoamThe challenge
Paid traffic that wasn’t converting enough.
- 01
Unscaled winners
Winning angles existed but weren’t scaled systematically.
- 02
Conversion
Around 2.8%, a fast lever with existing traffic.
- 03
Warm audiences
Retargeting didn’t match where buyers were in their journey.
What I did, and why
Three changes.
- 01
Creative system.
Stopped producing volume for its own sake; built tests around the hooks, angles, offers and formats already selling.
- 02
Purchase journey.
Stronger trust signals, a tighter path and better upsell points (AOV +29.8% in the first phase).
- 03
Retargeting by stage.
Different messages for ad viewers, product viewers and checkout abandoners.
Results
The numbers.
| Period | Sales | Orders | Conversion rate |
|---|---|---|---|
| 1 Mar – 31 May (first test) | A$298,500 (+48%) | 3,454 | 4.05% |
| 1 Jan – 31 Jul 2026 | A$644,030 | 7,498 | 3.11% |
What this does and doesn’t show
Limits worth knowing.
- The +48% compares with a prior period that included peak season; the effect of each change isn’t isolated.
- Figures are self-reported from the client’s ad accounts and store data for this business and period. They’re evidence of the approach, not a forecast for another business.
Want the same approach applied to your numbers?
A free 30-minute call with me. I’ll tell you what I’d change first.
On the call
- A free 30-minute call with Noam, not a salesperson.
- A look at your site, ads and tracking before we talk.
- A clear view of where the strongest opportunity sits.
- What I’d do first, and whether I’m the right fit.