Education / Professional Development
Psychology Squared
Reaching a niche audience of psychologists through targeted Meta and Google Ads campaigns.
3 Months
To measurable results in a niche market
The Challenge
Marketing to a Highly Specific Audience
Psychology Squared offers professional development programs for psychologists and psychology students. Their services target an extremely specific audience, making digital advertising complex.
- Niche audience. Services target psychologists and psychology students specifically. Broad targeting would waste budget on irrelevant clicks.
- Low initial visibility. Despite having valuable programs and resources, they struggled to generate traffic and leads.
- Budget efficiency. They needed to balance spend across Meta and Google to ensure the best return on every dollar.
Our Approach
Precision Targeting Across Two Platforms
A combined Meta Ads and Google Ads strategy built around custom audiences, interest targeting, and high-intent keyword campaigns.
Meta Ads: Custom Audiences
Custom and lookalike audiences targeting people interested in psychology exams and professional development. Retargeting for previous website visitors. Multiple ad sets tested across interest and behaviour segments.
Google Ads: Keyword Targeting
Targeted keywords like ‘National Psychology Exam’, ‘psychologist skills development’, and competitor terms to capture high-intent searches. Bidding strategies adjusted to maximise ROAS.
Creative and Copy Testing
A/B tests on different creatives and messaging to identify the highest-performing combinations. Engagement campaigns boosted visibility and drove conversions.
The Results
Measurable Growth in a Niche Market
Visibility
Significant increase
Meta and Google Ads helped reach the exact niche audience of psychologists, leading to more visibility for their services.
Engagement
Higher conversions
Website and social media engagement increased, resulting in more conversions and qualified leads.
Efficiency
Optimised spend
Ongoing optimisation delivered high returns on ad spend, improving overall cost-efficiency across both platforms.
“
Noam Marketing helped us unlock the true potential of our digital marketing. Their ability to target our niche audience with precision has been a game-changer for Psychology Squared. Thanks to their strategic ad campaigns, we’ve seen significant growth in leads and engagement, and we’re excited about continuing to scale our reach.
David Lopis
Founder, Psychology Squared
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