Paid Social Advertising
Build Full-Funnel Campaigns That Convert
I manage paid social campaigns across Meta, TikTok, and Pinterest that move people from awareness to purchase. Structured testing, real tracking, profitable growth.
Request a ConsultationPlatforms We Manage
Paid Social Across Every Major Channel
I select the right platforms based on where your audience spends time and where the conversion opportunity exists.
Facebook Ads
Full-funnel campaigns across Facebook’s feed, stories, reels, and marketplace. Prospecting, retargeting, and lookalike audiences built around your customer data.
Instagram Ads
Visual-first campaigns across feed, stories, reels, and explore. High-impact creative combined with precise targeting to drive engagement and conversions.
TikTok Ads
Reach younger demographics with native-feeling content. In-feed ads, spark ads, and branded content that performs with the platform, not against it.
Pinterest Ads
Tap into high-intent discovery behaviour. Promoted pins, shopping ads, and idea pins for brands where visual discovery drives purchasing decisions.
Advantage+ Shopping
Meta’s AI-powered shopping campaigns for eCommerce. Automated audience finding, dynamic product ads, and catalogue-driven campaigns that scale profitably.
Retargeting
Custom audiences, website visitors, email lists, and engagement-based retargeting. Bring warm prospects back with the right message at the right time.
Performance Evidence
Real Results From Paid Social Campaigns
Numbers pulled directly from client ad accounts. No estimates, no projections.
eCommerce
5 Hounds by Dr Will
$1.57M revenue
8,756 orders generated
38% lower CAC · 1,580 Meta purchases
Meta Ads (Facebook + Instagram)
eCommerce
The Sockery
600% ROAS
$127K+ revenue across channels
4,129 conversions (+58% YoY)
Meta Ads + Google Ads
Local Service
Alexandra Orme Photography
Strong ROI
Quality leads on $30/day budget
Local targeting, wedding photography
Meta Ads (Facebook + Instagram)
The Approach
How I Run Paid Social Differently
Paid social is not about boosting posts and hoping for the best. It requires strategy, structured testing, and proper measurement.
Full-Funnel Strategy
I build campaigns across the entire buyer journey. Cold prospecting, warm engagement, and conversion retargeting, each with the right creative and messaging.
Creative Testing Framework
Structured creative tests with clear hypotheses and controlled variables. I test hooks, formats, angles, and offers systematically so you know exactly what works.
Proper Attribution
Pixel setup, Conversions API, UTM tracking, and cross-platform attribution. I make sure every conversion is counted correctly so decisions are based on real data.
Scaling With Control
Scaling paid social without destroying performance requires discipline. I use controlled budget increases, audience expansion, and creative diversification to grow spend profitably.
How We Work
From Strategy to Scale
A clear, repeatable process for building paid social campaigns that perform.
01
Research
Audience analysis, competitor review, and platform selection.
02
Creative
Ad creative direction, copywriting, and format strategy.
03
Launch
Campaign setup, pixel verification, and controlled rollout.
04
Test
Structured creative and audience testing with clear metrics.
05
Scale
Budget scaling, audience expansion, and creative refreshes.
TRUSTED BY 40+ AUSTRALIAN BUSINESSES
Ready to scale with paid social?
Let’s talk about building campaigns that generate real, measurable results.
Paid Social — Common Questions
Paid social works when the creative does the heavy lifting and you judge it on new-customer cost, not day-one ROAS. Here's what we get asked most.
What's the difference between Meta ads and Google Ads?
Google catches people already searching for what you sell. Meta and TikTok put you in front of people who aren't looking yet, so the creative has to earn the attention. They do different jobs, and most brands that scale well run both, with Meta driving demand and Google catching it.
How important is the creative?
It's most of the game. We lead with a strong hook in the first few seconds and content that feels like a real person explaining something, not a polished ad. Where the founder is the credential, we put them on camera, because that's the one thing competitors can't fake.
How much do I need to spend to test properly?
Enough to get a clear read without fragmenting the account. We keep one clean campaign per market until it has real data, then introduce one isolated test at a time. Running lots of parallel campaigns at the same audience just splits the learning and pushes your cost up.
Why does my ROAS look low in the ad platform?
Platform ROAS usually understates Meta, because iOS and view-through conversions leak into direct traffic in your store. We treat your store as the source of truth and judge on blended new-customer cost against what a customer is worth over time, not the number Meta reports on day one.
How long before paid social settles?
Give a new campaign about three days out of the learning phase before reading too much into it, and a couple of weeks to find its feet. We change one thing at a time so we can actually tell what moved the result.