Word From Our Client
“Working with Noam Marketing has been a great experience. They’ve helped me increase bookings for my wedding and event photography services, and the Google Ads campaigns they’ve run have been efficient and targeted. I’m very pleased with the results and excited to continue building on this success.”
Alexandra Orme
Founder, Alexandra Orme Photography
Their Challenge
Alexandra faced multiple challenges in promoting her photography services:
- High competition: The photography market, especially wedding photography, is saturated, with many competitors bidding on the same keywords.
- Limited budget: With a daily budget of A$30, it was essential to maximise each dollar spent to generate the best return on investment (ROI).
- Local targeting: Reaching the right local audience interested in wedding and event photography was critical to increasing bookings.
Our Solution
We crafted a well-rounded Google Ads strategy focused on maximising conversions through highly targeted search ads. The approach included:
1. Campaign Structure
- Search Ads: We set up multiple search campaigns targeting wedding and event-related keywords. Each campaign focused on different aspects, including local search terms and specific photography services.
2. Optimised Bidding
- Maximise Conversions: We employed a Target CPA (Cost Per Acquisition) strategy to ensure we were driving the most conversions possible within the given budget.
3. Keyword Targeting and Ad Copy
- Targeted Keywords: Focused on relevant keywords like “wedding photographer Brisbane,” “event photographer,” and long-tail variations.
- Ad Copy: Created compelling ad copy highlighting key selling points, such as Alexandra’s experience, affordable rates, and high-quality photography.
4. Conversion Tracking
Conversion tracking was set up to monitor successful leads, including form submissions, phone calls, and email inquiries.
The Results
Over the course of the campaigns, we saw significant improvements and solid results for Alexandra Orme Photography:
- Increased Visibility: The ads consistently appeared in search results, with high impression share despite a competitive market.
- Conversions: The campaign generated a consistent number of conversions for both wedding and event photography inquiries.
- Efficient Spend: The ads were able to drive a solid cost-per-click (CPC) and maximise the daily budget to ensure the best ROI.
The Process
- Campaign Setup: We established separate ad groups for different photography services (weddings, events, headshots) to ensure the best targeting.
- Targeting Adjustments: Throughout the campaign, we optimised the targeting to focus on high-performing keywords and adjusted the budget allocation based on campaign performance.
- Ongoing Optimisation: Continuous keyword testing and adjustments to ad copy improved the click-through rate (CTR) and conversion rates over time.
- Budget Efficiency: We continuously refined the campaigns to deliver conversions at a lower cost, helping Alexandra get the most value from her A$30/day budget.
