Word From Our Client
“Noam Marketing helped us unlock the true potential of our digital marketing. Their ability to target our niche audience with precision has been a game-changer for Psychology Squared. Thanks to their strategic ad campaigns, we’ve seen significant growth in leads and engagement, and we’re excited about continuing to scale our reach.”
David Lopis
Founder, Psychology Squared
Their Challenge
Psychology Squared faced several challenges in promoting their unique services:
- Niche audience: Their services specifically target psychologists and psychology students, making it difficult to find the right audience efficiently.
- Lack of visibility: Despite having valuable programs and resources, they were struggling to generate traffic and leads from potential clients.
- Cost-efficiency: They needed to balance budget allocation across multiple channels to ensure the best return on investment (ROI).
Our Solution
We crafted a comprehensive digital marketing strategy using Meta Ads (Facebook & Instagram) and Google Ads to target the exact audience that would benefit from their offerings.
1. Meta Ads Campaigns
- Targeted Audience Setup: We utilised custom and lookalike audiences to find potential clients who had shown interest in psychology exams and related services.
- Ad Sets and Creative Testing: Multiple ad sets were tested, including targeting clinical psychologists, retargeting previous website visitors, and interest-based audiences. We tested different ad creatives and copy to find the most effective combination.
- Boosting Engagement: We ran specific campaigns to boost posts, increasing page engagement and driving conversions.
2. Google Ads Campaigns
- Keyword Targeting: We targeted relevant keywords such as “National Psychology Exam,” “psychologist skills development,” and competitor terms to capture high-intent users.
- Optimised Bidding: Bidding strategies were adjusted to maximise return on ad spend (ROAS), with continuous monitoring of performance data.
- Conversion Tracking: We set up conversion tracking to monitor leads, purchases, and engagement with the landing pages.
The Results
In just three months, our strategy delivered significant outcomes for Psychology Squared:
- Increased visibility: Meta Ads and Google Ads helped reach a niche audience of psychologists, leading to more visibility for their services.
- Higher engagement: Engagement with the website and social media content increased, resulting in more conversions and leads.
- Optimised ad spend: With ongoing optimisation, the campaigns delivered high returns on ad spend, improving overall cost-efficiency.
The Process
- Campaign Setup: We established tracking for all conversion events across Google Ads and Meta Ads to accurately monitor performance.
- Audience Targeting and Optimisation: Using detailed audience research, we created lookalike and retargeting segments for precise ad delivery.
- Ongoing Optimisation: Throughout the campaign, we monitored performance metrics, optimising ad spend towards the most successful ad sets and adjusting keywords and bidding strategies to maximise ROAS.
- Content and Ad Creative Testing: We ran A/B tests on different creatives and messaging to identify the highest-performing combinations.
