Word From Our Client
“Noam Marketing has been instrumental in helping us lay a solid SEO foundation for The Cat Collective. Their thorough approach to keyword research, content optimisation, and technical SEO has made a big difference in our visibility, and we’re already seeing the benefits in terms of increased organic traffic. We look forward to growing even more with their support.”
Mathew Scerri
Owner, The Cat Collective
Their Challenge
As a new business, The Cat Collective faced several challenges:
- Lack of organic visibility: Their site was new and not ranking for any relevant keywords.
- No SEO foundation: They had no SEO tools or systems in place (e.g., Google Search Console, Analytics).
- High competition: Competing with established pet brands with larger budgets for both organic and paid search.
Their primary goal was to improve visibility for key search terms related to their product offerings and content while establishing a strong foundation for future growth in organic traffic.
Our Solution
We created a comprehensive SEO strategy to tackle The Cat Collective’s challenges and help them build a strong presence online. Our approach included:
1. SEO Basics Setup:
- Installed and configured Google Search Console and Google Analytics to monitor website performance and track growth.
- Implemented an SEO plugin to manage key on-page elements like meta tags and sitemaps.
- Generated and submitted an XML sitemap to ensure proper site indexing by Google.
2. Keyword Research:
- Conducted a keyword gap analysis to identify keywords competitors were ranking for but the client was not.
- Identified ‘money’ keywords focused on high-intent search terms such as “buy cat toys” and “eco-friendly cat litter.”
- Prioritised a list of long-tail keywords and questions that would capture organic traffic looking for informational content like “best toys for cats” and “how to care for a kitten.”
- Created a keyword map to optimise the website structure around clusters of related topics.
3. On-Page and Content SEO:
- Fixed duplicate and missing title tags and meta descriptions across the site.
- Updated and optimised H1 tags and on-page content with target keywords.
- Ran a content audit to remove or update outdated and low-performing pages.
- Optimised images for SEO by compressing them, renaming files with relevant keywords, and adding alt text.
- Organised the website into topic clusters to boost topical authority on specific subjects such as “Cat Care” and “Cat Products.”
4. Off-Page SEO:
- Analysed competitors’ backlink profiles and developed a strategy to target quality backlink opportunities.
- Implemented digital PR and outreach strategies to build backlinks from authoritative sites in the pet niche.
- Set up and optimised their Google Business Profile for local SEO targeting Australia-wide visibility.
The Results
After implementing the SEO strategy, The Cat Collective saw significant improvements in organic performance:
- Complete SEO Setup: We ensured that all the SEO basics were covered, including setting up Google Search Console, Google Analytics, and optimising the site’s technical SEO elements like sitemaps, robots.txt, and on-page factors.
- Improved Organic Rankings for Target Keywords:
- The Cat Collective is now ranking high for key organic search terms such as:
- “Cat toy”: Achieved first-page ranking for variations like “best cat toy” and “buy cat toys,” driving traffic directly to product pages.
- “Eco-friendly cat products”: Significant ranking improvements for eco-friendly product queries, leading to increased visibility for sustainable pet products.
- The Cat Collective is now ranking high for key organic search terms such as:
- Enhanced Keyword Presence: Through focused keyword research and optimisation, the site began to see rankings for high-intent search terms, especially product-related and long-tail keywords like “affordable cat toys” and “eco-friendly cat litter.”
- Steady Organic Traffic Growth: In just 3 months, the site saw an organic traffic increase of 35% month-over-month, as the ranking improvements attracted more visitors.
- Increased Lead Generation: As a result of improved rankings and optimised on-page content, the site began generating more qualified leads and inquiries for their products.
The Process
- Initial Setup: Set up all necessary SEO tools like Google Search Console, Analytics, and Merchant Centre.
- Keyword Research: Identified high-value keywords and gaps in competitor strategies, creating a clear keyword plan.
- On-Page Optimisation: Updated all on-page SEO elements such as meta tags, titles, headings, and content structure.
- Off-Page SEO: Implemented a backlink-building campaign through outreach, digital PR, and content marketing.
