Case study · Local trades · Google Ads + Meta
Building a complete lead system for a local trade business.
Tracking and local presence first, Google Ads to capture people searching, and Meta to build local trust so those searches converted.
A$77.7K
revenue
222
leads
50%
close rate
3.9x
return on ad spend
SOURCE client job records + ad accounts · All figures in AUD.
In short
A local trade business started with no tracking, no ads and little local presence. Noam Marketing set up conversion and call tracking and the Google Business Profile, then ran Google Ads for leads and Meta for local awareness. On A$20K of ad spend, the business recorded 222 leads, closed 50% and booked A$77.7K in revenue.
Account run and written up by NoamThe challenge
Starting from zero.
- 01
No tracking
Calls and forms weren’t measured, so spend couldn’t be judged.
- 02
Weak local presence
The business was hard to find in nearby searches.
- 03
No system
Visibility, leads and follow-up weren’t connected.
What I did, and why
Three steps, in order.
- 01
Tracking and local setup before spend.
Conversion and call tracking, Google Business Profile, Maps visibility, trust signals and landing page fixes.
- 02
Google Ads for leads.
Targeted people actively searching, with lead quality prioritised to keep close rates high.
- 03
Meta for local trust.
Awareness that made search leads convert better, with tracking showing what worked.
Results
How the numbers fit together.
| Metric | Value |
|---|---|
| Ad spend | A$20K |
| Leads | 222 at A$90 each |
| Close rate | 50% = 111 new customers |
| Average customer value | A$700 |
| Revenue | A$77.7K = 3.9x ad spend |
What this does and doesn’t show
Limits worth knowing.
- Figures are self-reported from the client’s ad accounts and store data for this business and period. They’re evidence of the approach, not a forecast for another business.
Want the same approach applied to your numbers?
A free 30-minute call with me. I’ll tell you what I’d change first.
On the call
- A free 30-minute call with Noam, not a salesperson.
- A look at your site, ads and tracking before we talk.
- A clear view of where the strongest opportunity sits.
- What I’d do first, and whether I’m the right fit.