Local Service
Garage Door Repairs 24/7
Expanding a local service business from Brisbane to Melbourne and Sydney through Google Ads.
23.67% CVR
Conversion rate in the Brisbane market
The Challenge
Multi-City Expansion on a Budget
Garage Door Repairs 24/7, initially based in Brisbane, needed to expand into Melbourne and Sydney while competing against larger companies with bigger marketing budgets.
- Entering new markets. Melbourne and Sydney were competitive, unfamiliar territories with established local competitors.
- Limited brand recognition. Starting from zero awareness in two new cities while maintaining Brisbane performance.
- Competing against larger companies. National chains with bigger budgets and established search presence.
- Tracking and measurement. Needed proper conversion tracking across all three markets to make data-driven decisions.
Our Approach
Structured Google Ads Expansion
A phased rollout starting with Brisbane, proving the model, then expanding city by city with proper tracking from day one.
Google Tag Manager and GA4 Setup
Comprehensive tracking was the first step. Every conversion action was configured before the first dollar was spent.
Campaign Structure
One campaign per city with separate ad groups for each service. This allowed granular budget control and performance analysis across markets.
A/B Testing
Top-performing keywords were separated into their own ad groups. Headline and CTA combinations were tested continuously to find what resonated.
Dynamic Search and PMax
Dynamic Search Ads and Performance Max campaigns expanded reach while capturing long-tail queries the core campaigns missed.
Landing Page Optimisation
Page speed, user experience, and conversion paths were optimised to support quality scores and conversion rates.
City-by-City Scaling
Brisbane proven first, then Melbourne and Sydney launched with learnings applied. Each market had its own budget and performance targets.
The Results
Numbers Pulled From the Ad Accounts
Brisbane
560 conversions
23.67% conversion rate at $43.59 per conversion. 55.74% search impression share in the Brisbane market.
Melbourne
2,490 conversions
11.88% conversion rate at $44.35 per conversion. Strong market entry despite competitive landscape.
Sydney
4,970 conversions
11.51% conversion rate at $45.66 per conversion. Largest market by volume.
Total Reach
1.02M impressions
41.9K clicks across all three cities. Average CPC of $5.42.
Total Investment
$227K
Managed across all three markets with consistent cost-per-conversion performance.
Impression Share
55.74%
In the Brisbane market, indicating strong competitiveness against established local competitors.
“
Noam has played a pivotal role in expanding our business from Brisbane to Melbourne and Sydney. Their strategic approach and in-depth optimisations have allowed us to grow our market share in a competitive space. We’re seeing impressive returns on ad spend and are excited about expanding into more cities with their help.
Noam Kaplan
Owner, GDR Service
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