Photography / Creative Services
Alexandra Orme Photography
Driving bookings for wedding and event photography through efficient Google Ads on a $30/day budget.
Strong ROI
Consistent bookings on a $30/day budget
The Challenge
Standing Out in a Saturated Market
Alexandra Orme Photography needed to compete in Brisbane’s crowded wedding photography market on a limited daily budget.
- High competition. The photography market, especially wedding photography, is saturated with many competitors bidding on the same keywords.
- Limited budget. At $30 per day, every dollar had to work hard. There was no room for wasted spend or broad targeting.
- Local targeting. Reaching the right local audience interested in wedding and event photography in Brisbane was critical.
Our Approach
Targeted Google Ads Strategy
A focused search campaign approach designed to maximise conversions within a tight daily budget.
Campaign Structure
Separate ad groups for wedding, event, and headshot photography. Each group targeted specific local keywords to ensure relevance and quality scores.
Target CPA Bidding
Maximise Conversions strategy with Target CPA to drive the most bookings possible within the $30/day budget.
Local Keyword Targeting
Focused on keywords like ‘wedding photographer Brisbane’, ‘event photographer’, and long-tail local variations. Ad copy highlighted experience, affordable rates, and quality.
Conversion Tracking
Form submissions, phone calls, and email inquiries all tracked to monitor real business outcomes, not just clicks.
The Results
Measurable Results on a Small Budget
Visibility
High impression share
Ads consistently appeared in search results despite a competitive market and limited budget.
Bookings
Consistent conversions
Campaign generated a steady stream of enquiries for both wedding and event photography.
Efficiency
Strong ROI
Low CPC and optimised budget allocation ensured maximum value from every dollar spent.
“
Working with Noam Marketing has been a great experience. They’ve helped me increase bookings for my wedding and event photography services, and the Google Ads campaigns they’ve run have been efficient and targeted. I’m very pleased with the results and excited to continue building on this success.
Alexandra Orme
Founder, Alexandra Orme Photography
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