Case study · eCommerce · Australia · Creative + conversion
Turning better creative into eCommerce growth without a bigger budget.
Creative judged on why it worked, not just whether it sold; six styles tested on evidence; and the site’s purchase path tightened.
+50%
sales, month 1
5–6%
creative click-through rate
45%
hook hold rate, top video
18%
of revenue from upsells
SOURCE store and ad platform data
In short
An Australian eCommerce brand needed more sales without a bigger ad budget. Noam Marketing analysed which hooks and angles earned attention and sales, tested six creative styles on that evidence, and improved the site’s conversion path. Sales grew 50% in the first month, 15% in the second and 10% in the third, with no budget increase.
Account run and written up by NoamThe challenge
More sales from the same spend.
- 01
No budget increase
Growth had to come from existing spend.
- 02
Creative judged blindly
Ads were judged on sales alone, with no view of why they worked.
- 03
Conversion leak
The site converted at around 2.8%.
What I did, and why
Three steps.
- 01
Creative analysis first.
Hook strength, click-through, video engagement, cost per click, conversion rate and sales by angle.
- 02
Evidence-based production.
Six styles tested: founder, UGC, product benefit, lifestyle, problem-to-solution and creator-style. Performance picked the winners.
- 03
Website conversion.
A smoother journey, stronger trust signals, and upsell and add-to-cart opportunities.
Results
Sales growth by month.
| Month | Sales growth | Ad budget change |
|---|---|---|
| Month 1 | +50% | 0% |
| Month 2 | +15% | 0% |
| Month 3 | +10% | 0% |
What this does and doesn’t show
Limits worth knowing.
- No absolute revenue or spend figures are published, and the effects of creative and site changes aren’t separated.
- Figures are self-reported from the client’s ad accounts and store data for this business and period. They’re evidence of the approach, not a forecast for another business.
Want the same approach applied to your numbers?
A free 30-minute call with me. I’ll tell you what I’d change first.
On the call
- A free 30-minute call with Noam, not a salesperson.
- A look at your site, ads and tracking before we talk.
- A clear view of where the strongest opportunity sits.
- What I’d do first, and whether I’m the right fit.