Startup & Scale-up Marketing · Sydney

Turn budget into traction.

For founders who need to find what works, fast: a marketing engine that turns spend into users, signups and revenue — with the tracking to prove it. I work directly with you to test channels, find the winners, and scale what is working.

Talk through your growth plan
See how the approach works ↓
How growth compounds
1

Test

Try the channels and messages most likely to work.

2

Measure

Track cost per signup, CAC and what each channel really delivers.

3

Scale

Put more behind the winners, cut the rest.

Paid acquisition

Google & Meta that bring users.

Conversion

Turn traffic into signups.

Tracking

CAC, LTV and payback, clear.

Founder-friendly

Senior, hands-on, no hand-offs.

Growth isn’t luck. It’s a system you can repeat.

Early on, the goal isn’t a big budget — it’s finding one or two channels that reliably bring customers, and a way to prove they work.

Find what works, fast

Test channels and messages with small, controlled spend before you commit.

Prove it with numbers

Tracking and attribution built in from day one, so you know your real CAC and payback.

Scale with confidence

Put budget behind the channels that bring profitable users, not vanity metrics.

Every channel needs a clear job.

We build the acquisition mix around your model and runway, and measure everything against signups, revenue and payback.

Google Ads

Capture the people already searching for the problem you solve.

Meta & paid social

Create demand and test messaging at the top of the funnel.

Conversion & landing pages

Turn more of your traffic into signups, trials and customers.

Tracking & attribution

Know your CAC, LTV and payback — the numbers investors ask about.

Start with the business. Build from the numbers.

No generic campaign plan. We start with your goals, your margins and how a customer actually moves from first click to a sale.

01

Understand

Review your business, your customers, your current marketing and what success looks like.

02

Plan

Choose the channels, campaigns, offers and the measures that actually matter.

03

Launch

Build and run the campaigns with tracking and a clear next step.

04

Improve

Review performance, make the next decision and keep improving.

Startup marketing FAQs

A few practical questions before we start.

We’re pre-revenue or early. Can you still help?+
Yes. Early on the work is about finding a channel that works and proving it, not spending big. We scope it to your stage and runway.
How do you measure success?+
Against signups, revenue and payback — agreed up front and tracked properly, not platform-reported vanity numbers.
Do you work with our in-house team?+
Often, yes. We can run acquisition end to end or work alongside your team — whatever gets you to traction faster.
Which channels should a startup start with?+
It depends on whether people are already searching for what you do. If they are, Google first; if not, paid social to create demand. We decide with you.

Let’s find your growth engine.

A practical conversation about your model, your goals, and the fastest path to traction.

Request a strategy call